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Guide to Google Ads.
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Many people undertake their initial consumer research via the internet and
often in the evening. Even where telephone contact will be made with a supplier
the following day it will often be with short listed suppliers who have been
selected from Internet Information Sources.
Registering for a Google Ads Programme allows you to target your advertising
on specific web sites and web pages which are relevant to your product. You only
pay per click i.e. per visitor to your web site. With Google Ads you specify a
maximum bid price per click for specific targeted pages and a maximum budget per
day. The Google discount mechanism will set your payment per click at one US cent
above the price per click necessary to secure that your ad appears on the
targeted page up to your specified bid price. Your ad will appear on the
targeted page unless all slots are taken by higher bidders or your budgeted hits
have been reached. On the pages of MallorcaGoldMine.com there are a considerable
number of Google Ad slots available so advertising on such pages will be quite cost
effective - particularly during this early build up period.
How to get started ?
1. If you are not already a member of the Google Ads programme then click on
the following "Target your ads. Try Google Adwords" button to learn more about
enrolling into the Google Ads programme. New advertisers can ask Google to set
up their initial programme - probably the easiest start up option - just follow
the Google Ads guide.
2. Once you have joined the Google Ads programme you can set up as many
programmes as you like - both in respect of targeted pages and using keyword
triggers. Targeting specific pages and groups of pages will provide more control
over where your ads will appear and perhaps provides a good introduction to see
how Google Ads are working for you. The Google Ads system will provide extensive
statistics - easily customised - to enable you to evaluate the effectiveness of
your ads programme.
Visit the most relevant pages eg
www.MallorcaGoldMine.com and
subsidiary pages.
Click on the "advertise on this site" on the small "Ads by Gooooooogle"
banner. Follow the instructions to create targeted ads. The
www.PalmaBoatShow.com
and www.MallorcaGoldMine.com web sites are under the Google account of Rodney G
Williamson.
Google Ads are quick - no slotting in with publication deadlines - adverts
can be quickly changed or additional adverts created to highlight new products
or services.
3. Other Google Services. Perhaps you wish to place Google Ads on your own
web site. Click on the button below.
Firefox Improved Web Browsing. Click on the button below.
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